The Proof-of-behavior algorithm is developed and used by Universal Reward Protocol to collect the behavioral data of Shoppers and providing that data to the retailers to personalize promotions and offers as per user.
The shopper is rewarded with URP tokens for sharing their data with retailers. Shopper will be rewarded even when he visits any store, purchases a product and shows interest to buy some products. Retailers will provide URP tokens and offers will be redeemed with these tokens.
Universal Reward protocol is providing a blockchain-based ecosystem to retails can gain data of their customers which was not possible earlier. Big online stores such as Amazon and Alibaba have full control of their shoppers and have technologies to collect data of their customers. Shoppers have full control over their data.